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Welcome to the Office of Marketing and Communications

The Office of Marketing and Communications (MarCom) helps to build understanding of Springfield College—its mission, goals, programs, expertise, accomplishments, and traditions, and its influence locally, regionally, and nationally—in internal and external audiences.

Specifically, MarCom collaborates with campus administrators, departments, and members of the community in planning and executing cost-effective marketing and communications strategies that increase support for, and awareness of, the College.

MarCom fulfills many roles that are vital to the College. These include:
  • branding and identity
  • public relations
  • publications
  • Web content and design and new media
  • media relations
  • sports communications
  • employee communications
  • crisis communications
  • marketing and promotional activities
  • advertising
  • photography
The Office serves as a resource for communicating the College’s messages clearly and accurately to audiences both inside and outside the College. MarCom’s role in ensuring consistency in these messages contributes positively to supporting and strengthening the College’s image and brand identity. 

Learn more about the services we provide.
Springfield College 263 Alden Street, Springfield, MA 01109-3797 413.748.3000
Page updated on: 04/04/2008