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Welcome to the Office of Marketing and Communications

Mission:

In support of the mission of Springfield College, the Office of Marketing & Communications promotes the College in ways that enhance the public’s knowledge and understanding of the College; increases interest, support, and enrollment in the College; and strengthens—locally, regionally, and nationally—the reputation of the College.

The Office of Marketing and Communications (MarCom) helps to build understanding of Springfield College—its mission, goals, programs, expertise, accomplishments, and traditions, and its influence locally, regionally, and nationally—in internal and external audiences.

Specifically, MarCom collaborates with campus administrators, departments, and members of the community in planning and executing cost-effective marketing and communications strategies that increase support for, and awareness of, the College.

MarCom fulfills many roles that are vital to the College. These include:

• branding and identity
• public relations
• publications
• Web content and design and new media
• media relations
• sports communications
• employee communications
• crisis communications
• marketing and promotional activities
• advertising
• photography

The Office serves as a resource for communicating the College’s messages clearly and accurately to audiences both inside and outside the College. MarCom’s role in ensuring consistency in these messages contributes positively to supporting and strengthening the College’s image and brand identity. 

Learn more about the services we provide.

Forms

• Work Order Form (.pdf)
• News Submission Form (.pdf)
• Photography Release Form (.pdf)
• Photography Request Form (.pdf)
• School of Human Services - Regional Campus Graduation Event News Release Information Form (.pdf)